ITV has reportedly told BSkyB it might partner with Freesat, the BBC's free-to-air satellite initiative, unless Sky cuts the price it charges ITV for channel encryption and electronic programme guide (EPG) services.
According to The Independent on Sunday, talks aimed at resolving the ITV/BSkyB impasse will continue this week.
ITV currently pays £17m annually to BSkyB for encryption and EPG regionalisation services.
But the BBC - which broadcasts its channels 'in the clear' - only pays £4m a year for the regionalisation of its channels on Sky.
Regulator Ofcom is set to rule on ITV's complaint that BSkyB is overcharging for services - a charge BSkyB denies - by April.
Lovelacemedia | 17.01.2005