Sales of Freeview HD TVs and boxes have reached 1.2 million, according to the subscription-free DTT service. In the nine month period after launch, Freeview estimates that 642,000 homes are now watching Freeview HD.
Freeview HD televisions, which accounted for nearly a quarter (22%) of the iDTV market in December, received a sales boost during the week after Christmas with week-on-week sales up by 378%, according to Freeview's figures.
Sales of Freeview+HD recorders were boosted in the week after Christmas (+118%) and during December were outselling Freeview HD boxes by two to one.
Ilse Howling, Freeview's Managing Director said: "Reaching this milestone within the first year of launching Freeview HD is a great achievement. We know from talking to Freeview viewers that having high definition is becoming the standard when considering what type of equipment to buy. As Freeview HD continues to roll out to new areas of the UK this year, it's exciting that Freeview can meet this need by offering quality HD channels without a subscription."
DTG Staff | 02.02.2011