Virgin Media adds new entertainment channels

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Cable operator Virgin Media has announced the addition of new children's, entertainment and movie channels from CSC Media and Sparrowhawk. Virgin Media TV customers are now able to enjoy Diva TV and Movies 24+, from Sparrowhawk. Diva TV airs variety and talk shows such as Late Show With David Letterman, The Oprah Winfrey Show and Rachael Ray. Additionally, classic CBS Paramount daytime soap The Bold and the Beautiful makes its return to British television exclusively on Diva TV.

Movies 24+ joins Movies 24 on Virgin Media, showing a mix of made-for-tv movies for all tastes, including comedies, thrillers and action movies, as well as romance. True Movies from CSC Media also launched last week.

True Movies joins Pop and Tiny Pop which both launched earlier in the month. Pop caters for 4-9 year old boys and delivers a fun mix of cartoons and pop music, hosted by Rorry the Dragon and his sidekick cat, Purrdy. Pop's cartoon hits include Sonic Underground and Transformers as well as a mix of music. The channel also features reviews of the latest movies, DVDs and videogames. Tiny Pop is a complementary channel for pre-school children.

Malcolm Wall, chief executive officer of content at Virgin Media, said: "Virgin Media appeals to a broad audience and we're delighted to bring these channels to our growing TV line-up. Kids, and movie fans, as well as those that enjoy great talk shows will love the new programmes these new channels will bring."

Lovelace Consulting  |  25.10.2007

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