French national public broadcaster France Télévisions is to make its main free channels available to Orange customers in France using mobile phones, PCs and TVs connected to IPTV set-top boxes. The Rewind TV service, developed by France Telecom subsidiary Orange, will later this year offer another chance to see programmes up to seven days after TV broadcast.
Rewind TV will run alongside France Télévisions' broadband video service at Francevod.fr. France Télévisions said the move continued its "ambitious TV-on-demand policy" and consolidated its "very strong position in VOD services" focusing on TV programming other than movies.
The move extends Orange's VOD strategy via its IPTV service, Orange TV, and mobile telecommunications services.
Orange TV offers 51 French and international channels as well as 15 paid-optional channels and special events such as HD broadcasting of the Tour de France. The service had 745,000 customers in France at the end of March.
Orange TV is expected to launch in the UK and elsewhere in Europe later this year.
Lovelace Consulting | 13.07.2007