The market for high-definition television (HDTV) screens will enjoy double-digit growth over the next five years, according to new research from IMS. During 2005 around 20.6m HDTV displays will have been shipped worldwide. That is due to rise to nearly 60m by 2010 as HD services—such as that due to be offered in the UK by BSkyB early next year—become available.
According to reports, Sky is poised to announce a joint marketing campaign with Sony for its HDTV service.
IMS Research's study, The Future of HDTV, says HDTV sets able to receive and decode HD programmes without a set-top box will begin to account for the majority share of the global market in 2007.
But HD monitors requiring a set-top box are likely to account for significant shipments through to 2010.
"Based on the existing digital TV landscape in Europe, demand for HD monitors will flourish," said Anna Hunt, report author and research director at IMS Research.
Commenting on the tie-up with Sky, Sony chairman and chief executive Sir Howard Stringer told The Daily Telegraph that the collaboration sought to kick-start the UK's HDTV market.
"The full potential of high definition will now be realised," said Stringer. "Until today we have laboured under a Catch 22. If the industry didn't produce and broadcast in HD, the consumer would be reluctant to purchase HD televisions or equipment."
- The Digital Television Group has launched its HD Ready site, showing consumers which displays are ready for high-definition broadcasts. See site link on the right.
Lovelace Consulting | 21.12.2005