Apple unveils iPod video player


Steve Jobs' Apple Computer has unveiled its long-awaited video iPod. The device features a 2.5-inch colour screen and sufficient memory to store up to 15,000 songs, 25,000 photos or over 150 hours of video.

The 30GB model is priced at $299 with the 60GB model retailing at $399. Jobs predicted the new iPod—which is 30% thinner and has 50% more storage than its predecessor—would "quickly become the most popular portable video player in history".

Under a distribution deal with Pixar Animation Studios and Disney, new iPod owners can download more than 2,000 music videos as well as short films and television shows such as Lost and Desperate Housewives via an updated version of the iTunes system. said music videos and programme episodes would cost $1.99 per download. Technology analyst Tim Deal told Silicon: "While I can appreciate the cool factor of portable video content, the price is a little difficult to digest. I think consumers are accustomed to seeing music videos for free from services such as Yahoo! Launch and Comcast On Demand. Apple should give the videos away and charge for exclusive content only."

Shows such as Lost and Desperate Housewives will take up to 20 minutes to download.

Lovelace Consulting  |  13.10.2005

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