The ASTRA satellite system in Europe continues to grow. The company claims that total Astra coverage increased last year by 2.5 million to reach more than 94 million households in Europe. The company says that ASTRA is now now in 4 out of 5 satellite homes in Europe, and has increased its Direct-to-Home reach by more than two million to top 36 million satellite homes.
The ASTRA Satellite Monitor confirms sustained audience growth within its 30 country European footprint (Austria, Belarus, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovak Republic, Slovenia, Spain, Sweden, Switzerland, Ukraine, UK).
At year-end 2003, the number of homes receiving audiovisual broadcast and broadband services via the ASTRA Satellite System at 19.2° East and 28.2° East increased by 2,5 million to reach more than 94 million.
In a statement, the company said: "These results confirm the status of SES ASTRA as the leading satellite system for direct-to-home reception (DTH and SMATV) in Europe. At the beginning of 2004, a total of 36.4 million households in Europe were receiving ASTRA services directly via satellite. This represents an increase of 2 million households compared to the prior year. Another 57.9 million homes receive ASTRA content via cable."
Hugo Martin | 11.05.2004