BT 'signs three new content partners'

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BT is reportedly close to announcing three additional content providers for its hybrid broadcast and on-demand television service, due to launch this autumn.

According to The Independent on Sunday, BT has signed up HIT Entertainment—home to Bob The Builder and Pingu—as well as children's entertainment group Nelvana and the National Geographic Channel.

The reported programming deals follow supply agreements with BBC Worldwide, Paramount and Warner Music Group, announced last month.

BT plans to offer consumers a combination of free-to-view digital terrestrial television plus on-demand programmes on a subscription and pay-per-view basis.

In October BT announced it had selected Philips to supply set-top boxes for the internet protocol television (IPTV) service. The next-generation boxes will have personal video recorders (PVRs) capable of storing up to 80 hours of programming.

Microsoft is supplying the software platform for BT's service, which will be launched after a trial in the spring.

Lovelace Consulting  |  16.01.2006

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