UK telecommunications giant BT has confirmed three more programming deals for its forthcoming television service. The deals follow supply agreements with BBC Worldwide, Paramount and Warner Music Group, announced last month.
BT is signing up HIT Entertainment—home of Bob The Builder and Pingu—as well as Nelvana, part of Corus Entertainment Group, the producer behind Maggie and the Ferocious Beast, Max and Ruby and Beyblade; and the National Geographic Channel.
BT said it would announce further big name signings later this year as it prepares to launch a spring trial of its hybrid digital terrestrial and broadband-delivered on-demand TV service ahead of a full launch in the autumn.
BT said the service, delivered on a software platform powered by Microsoft and through a set top box built by Philips, would allow customers "choice, control and convenience".
Dan Marks, chief executive of TV Services, BT Retail, said: "Any service of this kind is only as good as the content it offers, which is why we have swiftly signed these significant entertainment deals.
"Significantly, our service will be offered nationwide and not restricted to metropolitan areas, and customers will not be required to commit to a monthly subscription."
Lovelace Consulting | 17.01.2006