Jordan Telecom's VoD plan

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Jordan Telecom has chosen Tandberg Television to supply a carrier-class iTTV broadband delivery platform to enable the operator to offer broadcast TV and video on demand (VoD) over its fibre-to-the-home (FTTH) "triple play" integrated multimedia service platform (IMSP)

The IMSP, now being trialled to homes in Amman, brings together video, voice and data services over an IP network. Tandberg has worked closely with the telecoms operator to design and implement a 'future-proofed' TV delivery and VoD system.

The platform allows users to watch TV and movies on their TV set via a set-top-box. As well as the complete IP head-end, Tandberg is providing the end-to-end VoD system, including a content ingest solution for high-quality video at very low bit rates and what it describes as the industry's most scalable VoD video server from Entone Technologies.

"As the telecoms landscape in Jordan becomes deregulated, we are looking to new, exciting services that will enable us to maintain our competitive edge", said Jordan Telecom's chief strategy officer, Luc Savage.

"We believe that TV and VoD will help us to increase ARPU, and the IMSP trial is a perfect way for us to measure subscriber interest and match our services to the needs of our customers."

Noel Matthews, Tandberg's director of broadband, commented: "Around the world telcos are exploring the possibilities of adding video services to their consumer offering and it is exciting to be working with innovative companies such as Jordan Telecom as they make their first moves into the television world."

Lovelacemedia  |  22.07.2004

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