The South Korean government wants the country to achieve a 40% share of the global digital television set market by 2007. South Korea currently has a 24% share.
Unveiling the ambitious plan, government minister Lee Hee-beom said: "The promising future digital TV market is globally expected to reach $50bn by 2007. Our goal is to tap the market as one of the next generation growth engines. By then, we will expand product exports up to $15 bn, or 40% of the global market share."
Korean manufacturers such as Samsung and LG have enjoyed an exports boost after adopting a US standard for digital terrestrial television. To raise awareness of digital TV in Korea, the government will distribute one million leaflets explaining the benefits during the Olympic Games.
Lovelacemedia | 26.07.2004