US network ABC News is today launching its 24-hour presidential election service on digital cable, the internet and mobile phones.
The venture, ABC News Now, offers viewers gavel-to-gavel coverage of the Democratic National Convention, presented by veteran anchorman Peter Jennings.
The service will compete with rivals on multiple platforms, and offer some local programming.
ABC News president David Westin said: "We wouldn't be doing this if we didn't suspect there was a business for us in the long run." It is understood that some broadband internet service providers, such as America Online, will offer ABC News Now for free, though the broadband offering is otherwise priced at $4.95 per month.
ABC conceded it had no idea how many viewers and internet users would be attracted to the service. "I am eager to find out," said Westin.
Lovelacemedia | 26.07.2004