Slingboxes—convergent media devices allowing consumers to watch their living room TV programming from wherever they are via a broadband connection—have gone on sale in the UK. Slingbox-maker Sling Media, a Silicon Valley start-up backed by a string of venture capitalists, has hired digital media executive Stuart Collingwood to oversee its European launch.
Collingwood advised pay TV providers, digital media companies and technology start-ups on the launch of new digital platforms and technology. He also served as European VP at cable set top-box specialist Liberate and spent eight years at Fujitsu-ICL.
Slingboxes were launched in the US last summer. Sling Media co-founder Blake Krikorian said: "The launch of the Slingbox into the UK market and ultimately to the European consumer is a significant milestone for Sling Media as we continue to build a worldwide footprint and deliver the same customer experience internationally that we do today for customers in the United States and Canada.
"We are also excited about the timing of the launch with the World Cup set to start just over a week from today. When the game is on, England fans with a Slingbox can watch the home team from no matter where they are: halfway around the world, stuck at work or simply around the home."
Tailored for the UK market, the European version of the Slingbox features an integrated PAL analogue/digital tuner with DVB-T support, giving customers access to Freeview programming from their aerial streamed to a laptop or desktop computer.
Sling Media said the Slingbox was able to control a wide range of Freeview, digital cable and satellite set-top boxes available in the UK, including those offered by Sky, Homechoice, ntl and Telewest.
Lovelace Consulting | 02.06.2006