Sling Media readies Slingbox launch in Japan

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Sling Media, maker of the Slingbox that allows consumers to watch their living room TV programming from wherever they are via a broadband connection, has appointed two distribution partners in Japan for the launch there next month of the convergent media device.

Sling Media is working with Itochu Corporation, also an investor in the company, and I-O Data Device. Itochu will serve as Sling Media's exclusive distribution partner in Japan and I-O Data will market and sell the Slingbox through their retail locations across the country.

The companies jointly made the announcement at a press event in Tokyo on Friday.

Blake Krikorian, co-founder and CEO of Sling Media, said: "In January we stated our new investment round, which Itochu Corporation joined as a partner, would be used to help us expand internationally and reach new distribution channels and we continue to execute on that goal with today's announcement.

"In partnering with Itochu Corporation and I-O Data, two strong, established Japanese technology companies, we have the resources necessary to market the Slingbox to a savvy Japanese consumer base."

Lovelace Consulting  |  30.06.2006

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