Nokia, the Finnish mobile handset maker, is to launch a trial of mobile television in conjunction with leading Swedish media company Teracom.
The test will run between October and December, allowing 400 participants in Stockholm—where high quality coverage will be available both indoors and outdoors—to enjoy 18 channels (14 TV, four radio) via Nokia's Mobile Broadcast System 3.0 and the company's N2 handsets.
The object of the trial, says Nokia, is to evaluate what Swedish consumers think about commercial broadcast mobile TV.
The pilot scheme will employ Digital Video Broadcasting-Handheld (DVB-H) technology, of which Nokia is one of Sweden's main suppliers. Teracom, the country's largest TV and radio operator, will take responsibility for the network, the broadcast and operating the platform, while broadcasters ATG, Boxer, Sveriges Radio and Sveriges Television will provide content for the service.
This latest trial of Swedish mobile TV is the second of recent weeks involving Nokia. In late June, the company unveiled a contract with telecoms company TeliaSonera for a complete DVB-H pilot system supported by Nokia's hosting and understanding of systems integration.
Nokia Nordic multimedia director Sigurd Leth said: "We strongly believe in the capability of the DVB-H technology as well as in the mobile TV service, and we are looking forward to presenting the full potential and interest of broadcast mobile TV in Sweden".
Lovelace Consulting | 03.07.2006