Tata Sky is competing against pay-TV rival Dish TV and free-to-air DTH provider DD Direct. Tata Sky CEO Vikram Kaushik said the company was targeting 1m subscribers within the first year of launch.
"We have an almost unlimited potential here. More than 60m homes are connected to cable, but 110m homes do not have a TV set," said Kaushik.
India's broadcasting ministry gave the green light to the Tata Sky venture in May 2005. Last November it agreed a transponder deal with the Indian Space Research Organisation (ISRO), leasing all 12 Ku-band transponders on ISRO's INSAT 4A satellite, allowing the venture to broadcast 150 digital channels to homes across India.
Lovelace Consulting | 10.08.2006