Mobile phones and MP3 players could soon have a plug-in device enabling users to listen to digital radio. As Broadcast magazine reported, the BBC is in discussions with several parties, including Apple—maker of the hugely popular iPod—to develop a DAB chip that would plug in to mobile devices, giving owners digital radio on the move.
Radio and music interactive controller Simon Nelson told Broadcast the move was part of the BBC's strategy of making digital radio as "ubiquitous as analogue".
He continued: "We are aware that the iPod makes up a significant proportion of the MP3 market and it doesn't have a DAB chip. It's very early stages, but we would like to enable everyone in the UK to listen digitally. We need to ensure there are devices available to enable people to listen to radio—especially on something that they already carry around.
"The problem in Europe is that radio is regarded as old-fashioned. Part of our job is to go to these manufacturers and explain that the situation in the UK is very different. We want to encourage manufacturers to use the UK as a beachhead."
He added: "No one we've spoken to has told us that this is a barmy idea or that it is not going to work."
Lovelace Consulting | 11.08.2006