Cisco Systems, the world's largest manufacturer of internet networking equipment, has made another step towards realising its ambition of bringing an 'anything-on-demand' media offering to digital homes.
In a deal worth $92m, the US company has acquired Arroyo Video Solutions, a leading software provider for the video-on-demand sector.
This latest purchase by Cisco is a further diversification by the group away from providing network systems for businesses such as telecoms companies and into the home entertainment market.
The integration of the Arroyo platform into the Cisco IP-NGN (Next Generation Network) architectural framework will help enable carriers to accelerate the creation and distribution of network-delivered entertainment, interactive media and advertising services across a growing portfolio of televisions, personal computers, mobile handsets and other media devices.
The head of Cisco's routing and service provider technology group, Michelangelo Volpi, said: "The entertainment industry is going through a major shift while consumer desire for personalised on-demand service is on the rise. The industry is quickly evolving from pure video-on demand to anything-on-demand, with any content delivered to any end device".
He continued: "Cisco's next-generation network strategy offers service providers the ability to make this vision a reality. With the addition of Arroyo's innovative software, which offers flexibility in content delivery, service providers will be in a position to serve content how, when and where consumers want it".
Lovelace Consulting | 24.08.2006