Ntl fights back with 'free' DTV offer

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Cable operator ntl—which is later this week due to launch a mobile television service via its Virgin Mobile division—is offering free digital TV to customers taking its fixed home phone service.

The digital TV service includes 36 TV channels, including Sky One which is not available on Freeview. Customers can upgrade TV packages, add premium sports and movie channels, plus for those living in Telewest cable areas opt for a digital TV recorder with high-definition TV programmes on-demand.

Neil Berkett, chief operating officer at ntl Telewest, said: "This is a great deal for consumers who can now sit back and enjoy digital TV and on-demand services without worrying about expensive upfront or monthly costs.

"This deal will make people question the value they are getting from their existing phone or TV supplier. Why pay BT for a phone line when you can get free digital TV for the same price with cable? Cable is the best way to enjoy a better digital TV service and this new package gives consumers great value, more TV choice and flexibility, beating the competition hands down."

Lovelace Consulting  |  04.09.2006

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