DTV to reach 75% W European homes in 2011

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Four Western European homes in every 10 will have digital television by the end of 2006, with digital penetration rising to more than 100m households during 2010 and reaching 75% penetration, or 116m homes, by the end of 2011. That's the forecast contained in Informa's latest Western European TV report which says the UK will account for 32% of the region's digital TV homes by the end of the year, followed by Germany with 18% and France with 14%.

Informa says that while the UK will remain the digital leader, "the UK's dominance will wane over the next five years, dropping to 22% of the total by 2011" despite adding more than 5m digital homes to the end-2006 forecast of 19.7m.

"Upgrades to digital are taking off and, as the market progresses, so the practical realities of concepts such as 'convergence' and 'quadruple-play' become clearer," said Adam Thomas, Informa's media researcher manager.

"We are seeing a groundswell of interest in comprehensive services that can offer traditional broadcast TV plus a range of other options. These include things like pay-TV, video-on-demand, high-definition, DVRs, broadband and telephony—both fixed and mobile. TV companies and telcos are positioning themselves to meet this growing demand."

Thomas added: "The signs of progress towards converged services are there for all to see. During 2005, 10.7m TV households upgraded to digital in Western Europe. By the end of 2011 a further 67.5m will make the same transition."

Lovelace Consulting  |  05.09.2006

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