TiVo, the US pioneer of digital TV recorders, has announced a partnership with CBS that will see a new series from the television giant making its debut on the TiVo service. In a broadcasting first, episodes of comedy show The Class—about a group of 20-somethings who met at school—will this autumn be made available a week before they are shown on network TV.
In addition, TiVo subscribers will be able to view sneak-preview clips and receive exclusive footage and information on three more new CBS programmes: Jericho, Smith, and Shark.
Users will be able to record the premieres of all four shows with the single click of a button, marking the first time that any group of American network series have been offered as a single bundle.
TiVo's CEO, Tom Rogers, said: "We're thrilled to be able to introduce this groundbreaking innovation to the industry, while at the same time providing our subscribers with exclusives that no else can match.
He added: "At the core of this fresh and forward-thinking campaign is the television industry's recognition of the tremendous influence that our 4.4m subscribers can generate as some of the smartest and savviest TV viewers around".
George Schweitzer, president of CBS Marketing Group, remarked: "CBS's partnership with TiVo is a creative new way to use DVR technology to help drive television network viewing".
Schweitzer continued: "Our goal is to introduce The Class to a broad, diversified, receptive audience that has the ability to start trends and generate buzz—which is exactly what TiVo offers".
Lovelace Consulting | 07.09.2006