Cathode ray tube (CRT) sets will continue to make up the majority of televisions during the next two years, but flat-panel displays will continue to grow in popularity, according to the latest findings.
A recent study by IMS Research—entitled The Worldwide Market for Television Sets—estimates that 2006 will be the first year during which worldwide sales revenues from flat screens will exceed those from sales of CRT sets.
IMS forecasts that worldwide TV set shipments will reach nearly 211m units, with approximately 68% of these comprised of flat panel displays.
Other factors that driving flat panel display sales include:
- Widescreen 16:9 aspect ratio as a preferred viewing medium.
- Broadcasting of digital and high-definition programming in several countries.
- Pushes by major brand suppliers to limit CRT shipments in certain markets.
IMS's research director, Anna Hunt, said: "Quickly falling prices of flat panel displays are enabling a true transformation in the TV set market".
She continued: "Liquid crystal displays are expected to become the leader in terms of units shipped as early as 2007 in certain industrialized countries due to availability in various sizes at acceptable price points".
Lovelace Consulting | 07.09.2006