Sky strikes Star Wars HD and Odeon deals

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BSkyB is to broadcast all six Star Wars movies in high definition for the first time following a deal with film-maker LucasFilm. Sky Movies and Sky Movies HD already has the rights to air Star Wars episodes I, II and III. Now the digital satellite pay-TV broadcaster has agreed rights to show Star Wars Episodes IV, V and VI in HD for the first time in the UK.

Sophie Turner Laing, deputy MD at Sky Channels, said: "The ultimate movie saga will be shown in full via the ultimate television experience, now that LucasFilm has granted us access to all six Star Wars films in HD. The deal is a significant addition to our HD offering and underlines our commitment to delivering the best possible viewing experience for our movie subscribers."

Premiere dates for the HD versions of Star Wars IV, V and VI have yet to be announced.

Meanwhile Sky has teamed up with the Odeon cinema chain to form a film distribution company called Odeon and Sky Filmworks. The distributor will sign deals with film-makers, giving Sky rights to offer them via Sky Movies and Sky Box Office channels, as well as its movie download service launched earlier this year.

"Sky and Odeon are both leaders in their field. Our combined knowledge and understanding of the customer will give films distributed by Filmworks exposure to an audience they might not have otherwise reached," added Turner Laing.

Lovelace Consulting  |  11.09.2006

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