Satellite operator Intelsat has been selected by Reti Radiotelevisive Digitali (RRD) to support 3 Italia's Digital Video Broadcasting-Handheld (DVB-H) mobile TV service.
Launched in June, WalkTV is Europe's first commercially available DVB-H mobile TV service, and has already attracted more than 140,000 takers.
3 Italia, the Italian subsidiary of Hutchison Whampoa, is using the IS-905 satellite, located at the 335.5 degrees E orbital location, to broadcast a multiplex of 12 television channels from the 3 Italia network operations to over 450 UHF transmitters throughout Italy.
The signal is then re-transmitted terrestrially from the UHF transmitters directly to mobile phones. 3 Italia used capacity on the IS-905 satellite to quickly deploy WalkTV to terrestrial transmitters, getting the service to market in time to leverage 3 Italia's exclusive video to mobile rights for the 2006 World Cup soccer matches.
"We needed to get to market quickly and with a reliable offering for subscribers who were excited about the service, especially because of Italy's triumph in the World Cup this year," said Antonio Mazzara at RRD, the company that implemented the 3 Italia DVB-H service.
"A good video to mobile service needs to have a high quality and reliable transmission, and working with Intelsat for our network helped ensure our successful market entry without any concerns."
Stephen Spengler, Intelsat's EMEA chief, said: "Intelsat is sitting at the intersection of cutting edge video, telephony and data applications and is ideally suited to serve the mobile TV distribution market. We are already supporting a similar service in the U.S. and we're happy to have enabled 3 Italia to be the first to commercially market this service in Europe."
Lovelace Consulting | 11.09.2006