Amazon Unboxes video download service

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E-tail giant Amazon is joining the crowded digital video download market with the launch of Unbox, offering thousands of television shows, movies and other video content from more than 30 studio and network partners.

Amazon claims Unbox is the only video download service to offer DVD-quality pictures, and allows customers to buy from one PC (such as an office computer) and download to another (such as a home computer).

Unbox uses progressive download, eliminating the need to wait for the entire video to download before watching, so typical cable broadband customers can start watching any Unbox TV show or movie within five minutes of ordering.

"Amazon Unbox offers TV and movie enthusiasts a fast, convenient way to watch thousands of their favorite videos from around the world," said Bill Carr,'s vice president of digital media. "Now customers can choose to get videos delivered to their doorstep from Amazon's DVD store or choose Amazon Unbox and download DVD-quality picture movies or television shows to their PC."

Amazon Unbox customers can download episodes of their favorite television shows that aired as recently as last night or favourites from decades past. Content partners include A&E, Cartoon Network, Discovery Channel, FX and several channels from MTV Networks, including Comedy Central, Nickelodeon, MTV and VH1, as well as Hollywood studios 20th Century Fox, Paramount Pictures, Sony Pictures, Universal Pictures, Warner Bros. Entertainment and Metro-Goldwyn-Mayer Studios, Inc.

Several television series and films will make their digital download debut with Amazon Unbox, including all 79 episodes of the original Star Trek series (plus the pre-Shatner original pilot).

Lovelace Consulting  |  14.09.2006

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