IMS research predicts big rise in iDTVs

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US market research group IMS is forecasting that by 2011 nearly 40% of new TV sets will be enabled with some type of digital tuner enabling reception of digital TV without the need for a set-top box. That's up from an estimated 7% in 2005.

IMS's recent study, The Worldwide Market for Television Sets, forecasts that worldwide rollouts of digital TV services, as well as HDTV programming, will result with suppliers integrating digital tuners, particularly for digital terrestrial TV (DTT) reception, into TV sets.

"The strong adoption of DTT in Western Europe is already incenting some major brand suppliers to make DTT tuners a de facto standard in many flat panel display models," said Anna Hunt, research director at IMS Research.

"Although integrated digital TVs (iDTVs) supporting ATSC and DVB-T standards are likely to be most common, TV sets with built-in digital cable and digital satellite reception are also expected to penetrate more markets. Growth of the digital free-to-air satellite platform worldwide and supplier driven force such as the CableREADY initiative in the US are likely to drive additional tuner integration."

As more suppliers integrate digital tuners into TVs, multi-platform iDTVs are also likely to become more common, as is already happening in Japan and the US.

Lovelace Consulting  |  22.09.2006

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