Five signs Astra deal for new channels

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Five has signed a new transponder contract with European satellite operator SES Astra. The additional capacity will allow Five to launch its two new digital channels, Five Life and Five US, on October 15 and 16.

SES Astra said Five would initially take half a transponder at the orbital position 28.2 degrees East "and ramp up to a full transponder in the second-half of 2007".

Five's technology chief, Chris Anning, said: "Five has come a long way since its launch in 1997; we have gone from a standing start to an audience share of over 6%. Considering the huge changes in the broadcast landscape over the last six or seven years that's quite a feat.

"To meet the challenges of the next few years and further increase our overall audience share we will be launching exciting new channels and this transponder deal will give us the capacity we need to expand."

SES Astra's commercial chief, Alexander Oudendijk, said: "With this additional agreement, we continue to consolidate our position as Europe's leading direct-to-home (DTH) satellite company in an extremely competitive environment."

Lovelace Consulting  |  27.09.2006

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