BT signs music video deal with Sony BMG

BT Vision

BT Vision, the hybrid digital terrestrial and broadband-download TV service due to launch in coming weeks, has signed an on-demand music video deal with record label Sony BMG. BT said videos would be available for download from November via the BT Vision Download Store, offering film, TV and music downloads to PCs and Microsoft-compatible portable devices.

Under the agreement BT Vision customers will have exclusive early access to many of Sony BMG's newly released videos. The Sony BMG label is home to artists including the Foo Fighters, Jamiroquai, George Michael, Justin Timberlake, Beyonce, Christina Aguilera and Bob Dylan. BT Vision already has music agreements with Warner Music, VPL, i-concerts, NBD and Eagle Rock.

Dan Marks, CEO of BT Television Services, said: "We are delighted to be in business with one of the world's leading music entertainment companies. This is an important deal for BT Vision and allows us to offer our customers access to a broad range of music videos many of which will be exclusive to BT Vision for a period of time from their release. It confirms that BT Vision will become one of the places that music fans will come to see and hear the artists they love, whenever they want."

Meanwhile, BT Vision is building a transactional platform for its service, offering brand owners the opportunity to sell products to viewers via their TVs.

  • A BT spokesman has told The Times that BT Vision had yet to conclude deals offering 'catch-up TV', the ability to watch a missed programme within a certain catch-up period (probably seven days).

Lovelace Consulting  |  04.10.2006

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