BBC expects 20% catch-up reach by 2011

BBC logo

BBC management expects at least 20% of TV households to be watching catch-up TV via the internet by 2011. The forecast is contained in additional information on the BBC's proposed on-demand services, including the BBC iPlayer, currently the subject of the BBC governors' first public value test. BBC chairman Michael Grade—who will chair the BBC Trust, replacing the governors on January 1—yesterday announced the deadline for representations on the potential value and market impact of the new services would be extended to November 7.

"As chairman-designate of the BBC Trust I am committed to a fair and transparent process that will enjoy the full confidence of all stakeholders," said Grade. "We are on a steep learning curve and are happy to extend the deadline, and to publish additional information from BBC management about their proposal, to meet the requirements of those who wish to participate in the process."

As a result of the deadline extension, the completion of the public value test will take place no later than March 28. Ofcom's market impact assessment will be completed by January 19.

BBC governors also published the interim set of rules for the public value test process. The rules are subject to formal adoption by the BBC Trust and could be amended by them.

The BBC's proposals cover:

Lovelace Consulting  |  11.10.2006

Previous story  |  Next story