Mobile operators Orange, Vodafone, O2 and 3 are to test a mobile television service in Bristol using 3G capacity and transmission technology known as TDtv. Scheduled to run until the end of the year the trial will be conducted in conjunction with MobiTV, the US mobile content aggregator that already operates mobile TV services on Orange and 3 handsets in the UK.
TDtv has been developed by US-headquartered technology group IPWireless for 3G network operators and allows them to offer up to 50 channels. The advantage to operators is they can deploy existing 3G spectrum rather than have to acquire new frequencies.
TDtv base stations provided by IPWireless have been deployed on 12 cell sites covering parts of Bristol to provide broadcast services to TDtv-enabled smart phones. TDtv operates in the universal unpaired 3G spectrum bands that are available across Europe and Asia at 1900MHz and 2010MHz.
David Cooper, chief technology officer of 3 UK, said: "3 UK is pleased to participate in this trial as part of its quest to understand more about the different mobile TV broadcast solutions. This fits in with our business strategy of always ensuring that our customers have access to the best services possible."
Professor Michael Walker, director of research and development at Vodafone said: "Trials are an extremely important part of our strategic product development. In the case of mobile TV, there are a number of technologies emerging that must be fully explored so that we have a comprehensive understanding of how the technologies work and the experience they will offer."
Lovelace Consulting | 12.10.2006