BT's proposed digital terrestrial and on-demand television service, BT Vision, will be introduced with a soft launch next month and full marketing campaign planned for the spring. The move allows BT to stick to its planned autumn timetable, and comes as BT announces further content partners for the hybrid broadcast and internet protocol television (IPTV) service.
In May BT chief executive Ben Verwaayen shrugged off a Financial Times report suggesting the planned service was suffering from technical problems and delays. "It's going very well," said Verwaayen, who said a launch before the end of the year was still achievable. "We're on track to do something that's really important to us. The reality is that we have something that is new."
This week BT said November's launch would not have all the planned "bells and whistles" and the full content line-up would be available in 2007.
"As the first service of its kind, we are expecting a lot of interest, and so we will roll it out sensibly to ensure the best possible customer experience," said BT.
Earlier this week BT signed content deals with The History Channel and independent film studio Lionsgate Entertainment Corp.
Guy Avshalom, head of legal and business affairs Europe at Lionsgate, said: "BT has a very smart approach to video-on-demand and we are delighted to be in business with it."
BT Vision has already announced content deals with a range of entertainment groups including Dreamworks, i-concerts, Eagle Rock, BBC Worldwide, Paramount, Warner Music Group, National Geographic Channel, HIT Entertainment, Momentum, Universal, Nelvana, SONY BMG and Turner Broadcasting; as well as with independents including Entertainment Rights plc, NBD Television and Wall to Wall Television.
BT Vision has also announced 'near-live' FA Premier League matches from the 2007/08 season.
Lovelace Consulting | 13.10.2006