The Disney Channel has signed its first pan-European deal to provide content to mobile phones. Through an agreement with Orange, the service will be available to customers in the UK, Belgium, Switzerland, Portugal, Poland, Holland, Romania, Slovakia and, in time, France. The service will consist of 65 to 120 minute programming loops featuring some of the most popular Disney Channel content.
Orange currently has more than 2.9m mobile broadband customers. John Hardie, Disney Channels' European managing director, said: "This is a breakthrough deal which we expect to be a huge hit with kids all over Europe. With parents' consent and knowledge, it allows kids to watch their favourite Disney Channel programmes on the way home or wherever they are.
"It's how today's kids are growing up to watch TV—at a time and in a place they choose and it's important that content providers are able to deliver that."
In a further agreement with France Telecom—which owns Orange—Disney's international distribution arm Buena Vista is extending its broadband video-on-demand movie licensing agreement in France across Europe.
Lovelace Consulting | 13.10.2006