US telecommunications technology group Qualcomm has been given the go-ahead to develop its mobile television service using Qualcomm's MediaFLO solution, so long as it takes steps to limit any interference with the broadcast networks. US media regulator the Federal Communications Commission said Qualcomm would have to adhere to interference restrictions that are actually tighter than those imposed on the networks.
Nonetheless Qualcomm said it could accept the ruling which enabled the company to move ahead to deployment.
Qualcomm owns Channel 55 in the UHF spectrum and will use that frequency to broadcast TV channels to mobile devices across the US via its wholly owned subsidiary, MediaFLO USA.
FCC chairman Kevin Martin said the regulator's ruling balanced the need to protect the broadcast networks from interference with spectrum efficiency.
"It allows for the broader deployment of a network that promises to deliver next-generation, live video streams to mobile phones in a nationwide network, and will provide consumers with the potential to experience live video whenever, wherever and however they want it," he added.
In May Qualcomm announced a UK trial of MediaFLO in conjunction with BSkyB. Transmission group Arqiva is supporting the technical trial now under way in Cambridgeshire.
Lovelace Consulting | 16.10.2006