Home shopping channel QVC UK has selected interactive TV authoring specialist Ensequence to develop an enhanced interactive TV shopping service.
QVC will use Ensequence's on-Q software and professional services to deliver the next generation of its QVC Active service on Sky Digital. QVC said the move would give customers "a more timely and richer interactive shopping experience" and increasing conversion rates for QVC.
"We closely evaluated the interactive TV technologies available, and in our opinion Ensequence clearly has the most appropriate technology for authoring, broadcasting and controlling QVC's on-air interactive TV applications," said Richard Burrell, director of engineering and new media at QVC.
QVC UK has offered viewers an interactive TV shopping service on the BSkyB digital satellite platform since 2000.
Lovelace Consulting | 16.10.2006