Sky News replacing BBC on outdoor screens

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Outdoor advertising group Titan is switching news programming on its digital network of giant screens from the BBC to Sky News. The move means Sky News will be seen by more than 3m people each week on 17 screens located in Network Rail terminii across the UK.

BBC News has supplied editorial content for Titan's Transvision screens since 2003; that arrangement will continue until February when Sky News will appear in its place. Sky will provide general news, financial news, entertainment news, sports news and weather. Regional sports and weather updates will also be provided.

Sky Media, Sky's advertising sales division, will sell sponsorship of the Sky News content strands on behalf of Titan.

Alison Reay, joint MD at Titan Outdoor, said: "The BBC has been a great partner to work with over the past three years but the recent repackaging of the advertising opportunities signals a new era. We are delighted that Sky News has agreed to become our new content provider as their strengths are well suited to the Transvision offering. We look forward to a fruitful partnership over the coming years."

John Ryley, head of Sky News, said: "Our partnership with Titan represents a great opportunity to provide regular updates to travellers on the move and is part of a strategy to make Sky News available through a wide range of digital media."

Meanwhile Sky said it had repaid the first bond it had issued. The $300m bond was issued in October 1996. Sky used the proceeds of the bond to launch its digital satellite platform.

Lovelace Consulting  |  18.10.2006

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