Mobile entertainment specialist ROK has launched a PC-accessible version of FreeBeTV, its subscription-free mobile TV service. ROK said the launch of its PC service put the company "in a position of strength in harnessing the myriad opportunities afforded by the imminent explosion of mobile and IPTV content services".
FreeBe TV offers 12 channels including news (presented by computer-animated monkeys), movies and sports, plus You Made It, a user-generated channel. ROK says thousands of mobile phone users have already signed up to the service from more than 140 countries.
ROK's strategy is built on the assumption that mobile TV services are struggling to encourage consumers to pay for content. "ROK believes that consumers will only adopt on the basis that content is free and that will encourage advertiser brands to fund content development, while stripping away consumer reluctance to embrace such services," says the company.
"With a genuinely free service which champions the consumer, we are offering the broadest reach imaginable, therefore serving to make mobile and PC TV services mass-market," said ROK's Jonathan Kendrick.
"This is a major step forward in the convergence of TV, mobile and internet, and works towards delivering the consumer's holy grail—that being the content of their choosing delivered on their terms in terms of location and time."
Kendrick added: "The concept of free content is delivering a shiver down the spine of 3G TV players, many of whom have based forecast growth on subscription revenue steams and over-estimated predictions of 3G adoption."
ROK's mobile service is optimised for 2.5G (or GPRS) networks.
Lovelace Consulting | 23.10.2006