Opie to develop Five's digital strategy

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Five has parted company with director of programmes Dan Chambers following the appointment of former Flextech chief Lisa Opie who has been given the remit to further develop the broadcaster's digital strategy.

Five CEO Jane Lighting, who used to run Flextech, said: "Dan has done a good job at Five and has been a wonderful colleague; however we now need a creative director with the skills and expertise to run a portfolio of channels. I worked with Lisa during my time at Flextech and know she has the expertise and ability to take Five into the next phase of its digital strategy and to develop our content strategy across all platforms."

Five launched its two new digital channels, Five Life and Five US, plus a TV download service offering episodes of crime drama series CSI, earlier this month.

Opie, who left Flextech this summer, prompting speculation that a job at Five was imminent, said: "I am delighted to be joining Five during this most exciting period in its history. Five has fantastic content and a unique position in the market. I'm looking forward to working with the team to build a distinctive digital portfolio."

At ntl-owned Flextech Opie sat on the board of UKTV, its multichannel joint venture with the BBC, and was responsible for Flextech's digital channel portfolio—which includes Living TV, Bravo, Challenge, Trouble, and FTN—and interactive digital sales.

Lovelace Consulting  |  31.10.2006

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