Sky's direct-to-home digital (DTH) satellite subscriber base grew by a net 82,000 customers to 8.26m in the UK and Ireland. The number of households subscribing to Sky's digital TV recorder service, Sky+, increased by 139,000 in the quarter to 1,69m, 20% of its total DTH base. Multiroom households increased by 46,000 in the quarter to 1,09m, a 13% penetration, while 96,000 customers were now taking Sky's high-definition television service, an increase of 58,000 net Sky HD subscribers (the fastest customer take-up for an additional Sky product).
Murdoch said: "Sky has delivered the highest first quarter subscriber growth for three years and is seeing high demand across our range of services. While it is still early, we are pleased with the progress since the launch of Sky Broadband and in just 15 weeks, we've seen a great response from Sky customers. Our preparations, pace of provisioning and investments in service and systems to manage demand are performing well."
Churn (the number of subscribers that left after a year) in the quarter was up 0.1% on the year to 11.8%. "The first quarter of the financial year traditionally experiences high churn levels, reflecting the effects of the retail price increase and, this year, a lower level of natural reinstates," said Sky.
Lovelace Consulting | 03.11.2006