ITV digital channels 'exceed expectations'

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ITV says its digital channels have exceeded their revenue targets a year ahead of expectation. In a trading update, interim chief executive John Cresswell, who in the New Year will report to new executive chairman Michael Grade as ITV's chief operating officer, said overall ITV trading was in line with expectations.

Advertising on its flagship ITV1 channel was down nearly 12.5%, while GMTV suffered a 3% dip. But advertising income on its growing portfolio of digital channels was up 40% on the year.

"ITV1 remains the UK's most popular channel in peak time with an average peak time share so far this year for adults of 27.3%, compared to BBC1's 24.5%, BBC2's 9.3%, C4's 8.8% and Five's 5.6%," said the trading update. "Our digital channels continue to show good growth with the aggregate all time share of adult viewing in multi-channel homes for the year to date up 17.8% at 4.3%.

Cresswell added: "2006 trading remains in line with current market expectations and, while the airtime sales environment remains challenging, our digital channels continue to perform strongly. I am delighted to welcome Michael Grade as executive chairman of ITV and we look forward to working with him in the New Year."

Lovelace Consulting  |  20.12.2006

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