UK cable group Virgin Media is to stream full-length programmes and movies online using Narrowstep's broadband video platform. Virgin Media will offer five content genres, Gaming, Knowledge, Movies, Sport and TV, with programming drawn from Virgin Media TV channels such as LIVINGtv, Bravo, Challenge and Trouble.
Narrowstep currently powers more than 150 TV-over-IP channels, including London TV, ITV Local, Real Estate TV and Teachernet.
Jason Boswell, acting head of commercial development at virginmedia.com, said: "We set out to take the best of both worlds—the linear viewing experience of TV and the interactive two-way experience of broadband—to play out the video content people want to watch with browsing and click through opportunities, archive access and advertising. Narrowstep provided us with the industry-leading technology platform to do so."
Narrowstep CEO David McCourt said: "As more and more consumers are seeking video online, it is important to deliver top-end content in an efficient and usable manner. Our partnership with Virgin speaks to Narrowstep's ability to deliver and monetise high-quality, interactive, long- form content."
Earlier this month Virgin Media launched a Virgin-branded digital terrestrial television (DTT) set-top box for consumers living beyond its cable franchise network. As well as the standard Freeview line-up of 40 free-to-view TV channels and more than 25 digital radio stations, the service offers an eight-day Virgin-branded electronic programme guide as well as customer support online and over the telephone.
Lovelace Consulting | 27.04.2007