Broadband video platform Joost has announced 32 launch advertisers, including global partners Coca-Cola, HP, Intel and Nike, and European partners IBM, L'Oréal, Vodafone and Unilever. "The industry response to Joost has been overwhelming, as is evidenced by the calibre of our launch partners," said Nick Loria, Joost's senior vice president of global advertising.
"Online video distribution is becoming an increasingly competitive medium for advertisers, and Joost delivers a distinct environment: the ability to micro-target audiences with new and unique ads during professionally-produced programming."
Joost said it was working with TV marketing agency Frank N. Magid Associates to measure "user consumption habits and advertising efficacy, including ad awareness, receptivity, engagement, brand enhancement and intent-to-purchase, for launch partners".
Earlier this month Joost announced distribution partnerships with independent film and television producers All3Media, Alliance Atlantis, September Films and Wall to Wall, and independent distributors IndieFlix and Shorts International.
The company announced a breakthrough content deal in February with Viacom whose MTV Networks, BET Networks and Paramount Pictures division are making full-length TV shows and movies freely available to consumers.
Lovelace Consulting | 27.04.2007