Digital UK, the industry-funded body charged with coordinating digital switchover, is launching a campaign aimed at boosting awareness among tenants and landlords after research suggested that around half of the tenants in the UK do not know how to continue to watch TV after analogue signals are switched off.
Joint research by Digital UK and Ofcom found that 43% of private tenants and 54% of council tenants understand how to prepare for switchover compared to the national average of 64%. Just 3% of tenants have discussed switchover with their landlord.
With half of all those living in flats dependent on communal aerial systems, Digital UK called for action from both landlords and tenants to ensure no one is left in the dark after switchover.
"This research is a wake-up call for any landlords or tenants who have yet to start thinking about switchover. Our message is simple: switchover is coming, the countdown has started and you need to prepare," said Digital UK CEO Ford Ennals.
"We have already been focusing communications on the social housing sector but are now stepping up a gear in response to low awareness, particularly among those renting in the private sector."
Lovelace Consulting | 10.05.2007