C4 agrees first third-party deal for 4oD

4oD logo

Channel 4's internet-based video-on-demand service, 4oD, has agreed its first third-party content deal. National Geographic is offering up to 80 hours of wildlife programming via a branded area within 4oD, with programmes costing 99p to download.

The deal with National Geographic is the first of many that Channel 4 hopes to agree. Channel 4 new business director Rod Henwood said the National Geographic agreement was "a major deal for us and is symbolic of our desire to be an aggregator".

4oD launched in December, largely on a pay-per-download basis. That changed in March when Channel 4 switched the business model for its seven-day online catch-up TV service to free, supported by advertising.

ITV is expected to relaunch its free-to-view broadband video proposition, ITV.com, tomorrow.

Lovelace Consulting  |  11.06.2007

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