Satellite transmission provider SES Astra has won a contract with ITV to supply additional satellite capacity to the UK's largest commercial broadcaster. Astra said the agreement would increases ITV's transmission capacity on Astra by half a transponder to six transponders, and had been prompted by growing demand for additional services.
ITV's additional capacity will be made available on the Astra 2C satellite. Astra said that satellite is about to be moved from the orbital position 19.2 degrees East to 28.2 degrees East "in order to fulfill the high capacity demand from the UK and Irish markets".
Alexander Oudendijk, chief commercial officer at SES Astra, said: "ITV is the biggest commercial television network in the UK, and we are delighted that once again the company has chosen SES Astra. The deal reinforces the strong customer relationship that we have with ITV."
Richard Cross, ITV's director of technology, said: "We are committed to providing the best services possible across our satellite platform, and the additional capacity will provide flexibility in providing those services going forward."
Lovelace Consulting | 14.06.2007