Tim Davie, Chairman of Freesat (UK) Ltd today announced that Emma Scott has been appointed the company's Managing Director.
Emma formally takes up the position at the start of October and over the coming months will be recruiting a first class team, as well as developing and implementing an innovative launch strategy for spring next year. As Managing Director Emma will also be responsible for ensuring Freesat is perceived as a trusted and reputable brand amongst consumers, technology and retail sectors and media alike.
Emma will report directly to the Chairman and be responsible to the Board of Directors comprising three senior executives from ITV and BBC, William Medlicott (Finance Director, ITV Broadcasting), Ben McOwen Wilson (Director of Strategy, ITV plc) and Richard Waghorn (BBC Controller of Distribution).
Tim Davie said: "I am delighted to announce that Emma Scott has been appointed Managing Director of Freesat (UK) Ltd. Emma brings a wealth of experience and energy to the role and has been instrumental in Freesat's journey from the start. Since coming on board in 2006 as project director, Emma has been responsible for successfully developing and implementing the strategy behind the proposition on behalf of the Joint Venture partners BBC and ITV. The company is very lucky to have someone of Emma's calibre to launch the venture and I know that she will be a great success."
Last month Freesat announced that Alba, Humax, Panasonic and Sagem will be amongst the manufacturers for the range of Freesat-approved products and that advanced discussions are taking place with DSG International plc, Comet and John Lewis Partnership who are anticipated to be amongst the first key retailers. In addition, DTG Testing, Siemens, Arqiva and eventIS have been appointed to provide the necessary technical infrastructure to deliver the Freesat platform.
Freesat, the joint venture between ITV and BBC will have HD capability and will offer all the benefits of digital TV plus full interactivity across a range of 200 plus channels for a one off payment. Freesat will build on the success of Freeview by offering viewers a trusted, subscription free digital upgrade path.
The proposition will target both the 27% of the UK population who are currently out of digital terrestrial coverage—the 5 million homes that still don't have a single digitally-enabled set—and all those who have HD enabled TV sets and want HD for free.
Press Release | 31.08.2007