HD-DVD camp hails ?300 player launch

Sony & Toshiba logos

The HD-DVD Promotional Group has announced the launch of new cut-price HD-DVD players. The move comes as one of China's largest movie distributors announces its support for the rival Blu-ray standard for next generation DVDs. Device manufacturer Venturer is launching an HD-DVD 1080i player priced at €300. At the same time Toshiba, the major proponent of the HD-DVD standard, is launching a 1080p HD-DVD standalone player priced at ?400 in Europe.

"HD-DVD is already the best value and most successful optical HD format for movie afficionados: the format achieves the best sales and attach rates for any standalone players. But we want every consumer to benefit from the amazing pictures, sounds and experiences that HD-DVD delivers," said Ken Graffeo, co-chairman of the European HD DVD Promotional Group. "These new player and price announcements mean that HD is now accessible to every consumer who owns an HDTV."

Last month Hollywood studios Paramount and DreamWorks Animation declared their exclusive support for the HD-DVD format. That announcement coincided with the decision by Twentieth Century Fox Home Entertainment to release 29 new movie titles using the rival Blu-ray format.

In July research by GfK for the HD-DVD Promotion Group found that HD-DVD had a 74% share of the European stand-alone high definition DVD player market in the first five months of 2007. The early lead by the HD-DVD format in Europe contrasts with a survey in April suggesting Sony's rival Blu-ray format accounted for 70% of high-definition disc sales in the US in the first three months of 2007.

Lovelace Consulting  |  04.09.2007

Previous story  |  Next story