BSkyB is reportedly considering a stand-alone broadband package for non-pay-TV customers. The standalone package has been referred to as 'Picnic Broadband' by several bloggers. Sky is not commenting on the speculation, which follows the announcement in July that the company had 716,000 broadband customers by the end of June.
But a Sky source told the Financial Times: "Sky has become the UK's fastest-growing broadband and telephony provider since our launch last year. We're now examining options to broaden access to the benefits and value that we can provide. However, no plans are confirmed at this time."
Sky's broadband and telephony network is powered via 1,150 unbundled telephone exchanges, giving it 70% coverage of UK households.
Lovelace Consulting | 05.09.2007