Carphone Warehouse has struck a deal with Virgin Media to resell its TV, broadband, fixed line and mobile services through its stores. The company is setting aside part of its stores for areas branded The Broadband Shop, selling fixed broadband from Virgin as well as its Talk Talk and AOL brands, and mobile broadband from Orange, 3 and T-Mobile.
Charles Dunstone, chief executive, said he was keen to resell other companies' broadband and even refused to rule out a deal with BT, as Carphone focuses on selling more than just mobiles in its 783 stores.
He said: "We've built the business on impartial advice and we're first to claim that position in broadband bringing the same principles that we brought to mobile. Customers have had incredible choice in the broadband market but it's been matched by the levels of confusion.
"We can now advise on the right service for the individual, whatever the circumstance. For instance, TalkTalk customers pay for their home phone service and get broadband for free but if you prefer cable, want access to the internet on the move or don't have a landline, we now offer something that fits in with your lifestyle."
Lovelace Consulting | 06.09.2007