Satellite-broadcaster DirecTV Group is reported to be planning a massive investment in orbital hardware to accelerate the rollout of interactive TV and other services.
This will include spending $1bn over three years to buy and launch three high-powered Boeing spacecraft. It will also use two satellites, already under construction by Boeing to expand high-definition and local programming.
The moves are being seen by industry watchers as the latest steps in DirecTV's aggressive growth strategy to commit over $2 billion in capital expenditures and increase subscribers.
The additional capacity will also enable the broadcaster to offer local television channels, interactive services and other programming enhancements to DirecTV subscribers.
Lovelacemedia | 10.09.2004