Sky passes 1m broadband subs mark

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According to Sky around 30% of customers who have joined Sky Broadband so far are new Sky TV customers, while around 70% of Sky Broadband customers are taking a paid-for option.

Sky CEO James Murdoch said: "Sky entered the broadband marketplace because we saw an opportunity to challenge the established players and give customers something better. Our aim is to meet the hunger for better quality, better service and better value, so to be the choice of 1m customers after just 14 months is a real achievement."

Lovelace Consulting  |  29.10.2007

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